What are we talking about in the digital marketing landscape when we mention the term “mobile compatibility”?
It can be slightly ambiguous and vague as a general concept, but it is quite simple when you distill down what it is and why it is important.
In essence, this is a means of ensuring that your website functions to its maximum capacity on a hand-held device, and that search engines like Google boost your ranking as a result.
There are a number of influencers that leads to a site being branded as mobile compatible, from upload speed to structured data markup, file size and more.
From the outside looking in, this can appear to be improving on the margins, but when stepping back to look at the big picture, the difference can be quite proportionate.
Here we will discuss why this topic genuinely matters to your online brand.
Cater to Local Consumers
Being mobile compatible works according to an SEO company in Australia which taps as a movement that has organically taken place. With geo-targeting one of the essential drivers to sourcing quality traffic, smartphone users are considered the gateway to generating quality followers and web hits for digital marketing experts. Those who are out and about wanting a product or service in the area will require your site to be available for the smartphone community, so it is imperative that you meet their expectations.
Speed Test: Ensure Site Uploads Quickly
Google will run a series of analytical tests on your domain to see if it is mobile compatible. One of the key markers that details whether you are valuable or irrelevant is the speed factor. Just how long does it take to upload your page and content without prolonged or even minimal lagging time? Digital marketers regularly review the status of this checkpoint because online users will not have patience for a slow site, and that increase of bounce rate will have repercussions with your ranking.
Viable to Different Smartphone Brands and Providers
Mobile compatibility speaks to your ability to match all of the brands and outlets that the online community is utilising. From the iPhone to Blackberry, Samsung to HTC’s, Motorola’s and Nokia’s, digital marketing is a practice that attempts to leverage what the consumer is using on a day to day basis.
Tap Into App Market
Something that is overlooked when thinking about making your site mobile compatible is the crossover with the app boom. This is a field that has seen a major spike over the past 5-6 years leading into 2018, with many commercial players getting into the game. By offering a comprehensive site that runs well for the hand-held device, you can begin to venture into the app field and provide hyperlinks between the two applications.
Desktop Traffic is Old News
Being mobile compatible is not about appeasing a portion of your online consumer base, it is about adhering to a universal community who relies on their smartphone for content and search results. 2016 would mark a permanent shift in internet traffic when more activity occurred on hand-held devices than desktops, a trend that is only escalating further in that direction.
One recent study outlined that 70% of web traffic is happening on smart devices, illustrating how the traditional desktop computer is transitioning from a dominant presence to something of a niche product. Recognise, appreciate and validate your customers by embracing what is happening right now with the mobile revolution.
Being labelled as mobile compatible ventures even beyond these benefits, with backlinks and referrals improving, social shares increasing and many other SEO advantages coming to fruition, digital marketing analysts preach the need to integrate your domain in this format for a reason, and hopefully you will appreciate the need to be viable in this setting.