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<p><font color="#FFFF00" size="4"><b><font face="Arial, Helvetica, sans-serif"><font color="#FFFFFF"><img src="images/logo.gif" width="364" height="154"><br>
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An Introduction ...</font></font></b></font></p>
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<p align="left"><font face="Arial, Helvetica, sans-serif"><b><font color="#FFFF00">Park
Lane Promotions</font> </b>was established in 1984 with objectives to focus
on the retail sector specifically in the areas of consumer marketing, sales
promotions, and product merchandising.</font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif">This focus has been
built around a recognition of the need for a creative and highly professional
approach to sales promotion objectives. These are aimed specifically at achieving
a lasting product identity for consumers, for retailers, and for our clients
own representatives.</font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif">To this end, our guarantee
is to treat our clients products with respect, and to build their trust and
confidence in our ability to deal openly and ethically at all times.</font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif">Barry Moore is the principal
at <b><font color="#FFFF00">Park Lane</font>.</b> When he assumed control of
the business in 1988, new contracts were written for the fragrance and cosmetics
industry. In recent years, this industry has overtaken other key areas, and
is now the main source of revenue for <b><font color="#FFFF00">Park Lane</font></b>
<font color="#FFFF00"><b>Promotions.</b></font></font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif">With over twenty-five
years practical marketing experience, Barry has management skills in demand
forecasting, market research, strategic planning, product development, sales
promotions and training, product merchandising, and project management..</font></p>
<p><font face="Arial, Helvetica, sans-serif">Our Western Australian and National
accounts include companies in the following industry segments:</font></p>
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<td width="51%"><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
Finance & Superannuation</b></font></td>
<td width="49%"><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
Food, Drinks & Grocery Lines</b></font></td>
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<td width="51%"><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Wines, Spirits, & Imported Goods</font></b></font>
</b></font></td>
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<p><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Perfumes, Fragrances & Personal Items</font></b></font></p>
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<p><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Household Furnishings, Toys, & Appliances</font></b></font></p>
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<td width="49%"><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Industrial, Computing, & Photographic
Equipment</font> </b></font><font face="Arial, Helvetica, sans-serif"><b>
</b></font><font face="Arial, Helvetica, sans-serif"><b></b></font></td>
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<td width="51%"><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Petroleum Products</font></b></font></td>
<td width="49%"><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Sporting Clubs & Organisations</font></b></font></td>
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<td width="51%"><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Telecommunications</font></b></font></td>
<td width="49%"><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Travel & Leisure</font></b></font></td>
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<td height="2" width="51%">
<p><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif" color="#FFFF00"><b><img src="images/bullet.jpg" width="15" height="15">
</b></font><font color="#FFFF00">Motor Vehicles</font> </b></font><font face="Arial, Helvetica, sans-serif"><b>
</b></font><font face="Arial, Helvetica, sans-serif"><b> </b></font></p>
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<td height="2" width="49%"><font face="Arial, Helvetica, sans-serif"><b> </b></font><font face="Arial, Helvetica, sans-serif"><b>
</b></font></td>
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<p align="center"><font face="Arial, Helvetica, sans-serif"><b> <font color="#FFFF00" size="4"><i>
</i><font color="#FFFFFF">What does it cost?</font></font></b></font></p>
<p><font face="Arial, Helvetica, sans-serif">Surprisingly little, relative to
the return.</font></p>
<p><font face="Arial, Helvetica, sans-serif">Our fee structure starts at $20.00
per hour (plus GST) in the Perth metropolitan area, with rate steps according
to the nature and volume of the work.</font></p>
<p><font face="Arial, Helvetica, sans-serif">For example, country assignments
may carry a higher rate depending on the location. Similarly, after hours, or
weekend work may carry a slightly higher loading.</font></p>
<p><font face="Arial, Helvetica, sans-serif">Product briefings are an integral
part of any promotion, and these are charged at the basic rate. In addition,
an allowance is also paid to our staff for travelling to the location of the
sales promotion. This rate is currently 45c per kilometre, (plus GST) but it
applies only after the first 20 kilometres daily.</font></p>
<p><font face="Arial, Helvetica, sans-serif"><b>There are no other hidden charges
or value-added fees for services not actually performed.</b></font></p>
<p><font face="Arial, Helvetica, sans-serif">Unlike other promotion agencies,<i>
Park Lane </i>is not locked in to a fixed rate schedule. We are prepared to
tailor a rate package which matches your individual requirements.</font></p>
<p></p>
<p><font face="Arial, Helvetica, sans-serif">111 Kimberley Street West Leederville
WA 6007<br>
Postal Address: PO Box 241 Subiaco WA 6904<br>
Tel. (08) 9388 2112 Fax (08) 9382 2570<br>
Email <a href="mailto:bmoore@iinet.net.au">bmoore@iinet.net.au </a></font></p>
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